Next-Generation Web Search

The problem with Web searches is that they are Web searches — humble explorers can explore for key terms or concepts, but sorting and limiting by associated metadata is all-but-hopeless, and even the special terms people can use to narrow a search are not especially useful.

I was frustrated this morning whilst seeking information about battery-powered generators, to support an article I’m writing on emergency generation systems. The challenge is that, thanks to the awesome power of SEM/SEO, commercial sites hit the top of the site rankings charts. Useful sites (that is, non-commercial ones that aren’t blacklisted by my contract client), get lost in a sea of sales materials and poorly written articles intended to drive up AdSense revenue.

Current desktop-search features allow us to find files or substrings after limiting our selection criteria in dozens of possible ways. I can find a file that was modified within the last three weeks and is less than 25K in size and which was sent to me as an email attachment — all with no problem.

So why not something similar with the Web?

Yes, I know that the Web does not have handy sort points. There is no universally accepted META tag for “I’m a business site pretending to provide useful information so you will click through to me and maybe buy my product.” I get that. But with the powerful algorithms governing search nowadays, it seems that the major search providers (Google, Yahoo, Bing) could do something by way of multi-level/metadata searching.  I’ll gladly settle for 80 percent of a loaf.

Here’s a thought: Harness the oomph of Google and Microsoft to force a revision of the HTTP protocol to include a handful of volunary, basic, standard, indexed search parameters that get embedded in the META tags. To reduce manipulation, searchers could vote on how well a particular site conformed to the expected results of the search, with low rankings subject to downranking in the search engine, or even outright blacklisting.

In short, I want to partially bypass search for author-supplied tags or keywords and instead refine my search according to characteristics about the authors themselves.

The first engine that can crack metasearch, has (in this humble author) a dedicated user for life.

October Omnibus

Only 10 weeks or so left in 2009.  Wow.

An omnibus update:

  1. I recently finished Tom Holland’s Rubicon, a book detailing the final decades of the Roman Republic.  It was a fascinating read, made more interesting by his core thesis — that, essentially, the competitiveness of the ruling Roman families lost its constitutional check when the masses could be transparently bought off with bread and circuses.  Some argue that contemporary America is going the way of Rome. Maybe, or maybe not; in any case, Holland’s book provides some insight into human nature that endures across millennia and cultures.
  2. Jason’s must-have Blackberry apps:  Google Voice, BeeJive(a multiprotocol IM client), iheartradio, BuzzOff (a rules-based call blocker), Sprint Navigation (GPS), Bank of America, and Poynt.
  3. Jason’s must-have desktop apps:  GoodSync (file sync utility), Digsby (multiprotocol IM), TweetDeck, UltraEdit 32 (text editor), FileZilla (FTP), IrfanView (image viewer and light editor), WinRAR (archiver), and Bob Dancer’s WinPoker.  Of course, CS4 and Office 2007 are included; without InDesign and Outlook, I’m useless.
  4. Speaking of applications, I recently installed my free-from-Microsoft copy of Windows 7Ultimate.  I love this OS.  It’s Vista done right, and I’ve had no problems whatsoever.  It just works, and some of the tools (like the taskbar enhancements and better search) are already priceless.
  5. The workfront has been interesting.  There has been a lot of transition at the hospital, with people switching uplines and cost centers at a dizzying pace.  Not sure how all of this will shake out yet.
  6. However, Gillikin Consulting is going gangbusters.  I have a solid long-term contract-writing assignment with Demand Studios — I essentially write as much as I can, and DS will rebrand and resell it to commercial sites (e.g., eHow.com).  The cool thing:  I already have enough contract work to more-than-replace my hospital salary.
  7. Duane moved out last week.  He stayed with me for about three weeks, and now he’s living off of Knapp on the NE side.  He is adjusting well to his new position at the hospital.  Hooray!
  8. Duane did mention that November is some sort of national write-a-novel month.  In 30 days, write 50,000 words.  Maybe next year?
  9. I was accepted into Grand Rapids Community College as a “lifelong learner.”  Why?  I think I may take a C++ class in January. 
  10. The most addictive game ever, besides World of Warcraft:  Farmville on Facebook.  Eat my grapes, biotch.
  11. Biometric screening results for 2009 are in … I’m still doing pretty good.  Some values are creeping back up to “borderline” again, but it’s a problem with an easy fix.  Reduce stress, exercise more, eat healthier.  Simple.
  12. ArtPrize has come and gone in Grand Rapids.  This event offered a unique insight into art — as a creative endeavor, and as a business.  The art spanned the range from traditional to “look ma, no hands” and some artists proved better self-promoters than others.  In any case, this was a benefit to Grand Rapids and I hope it endures long into the future.
  13. The Rapidian, an experiment in community hyper-local journalism, seems to be faltering.  I had hopes but doubts about this, and looking at the Rapidian’s Web site, I see that my suspicions were confirmed — journalism is harder than it looks, and entrusting it to unpaid volunteers unschooled in the basics is not a recipe for success.  The articles appearing in the Rapidian right now tend toward opinion; there is almost nothing on entire categories of news, despite the “beta” being live for nearly a month.  Yet as experiments go, this one was instructive — although it’s an open question whether the key learnings will be accepted for what they are.

All for now.

Day of Labor

The Labor Day holiday weekend is upon us once again. The stark contrast between 2009 and 2008 is remarkable; unlike the wild social extravaganza of last year, this weekend promises a high degree of quiet and … well, labor.

I intend to continue with my writing as much as I can. I hope to get out a little, perhaps on Saturday, but that remains to be seen. It is as if a switched has flipped, and the old pattern of well-intentioned procrastination has yielded to a sense of “git-r-done” driven in large part by an ongoing frustration with how long it has taken me to finally get to this point, where I am just starting to realize income off my business efforts.

In any case, yes. A weekend at labor. But a good kind — the efforts that pay back in terms of goal accomplishment and a feeling of self-worth. It has been a long time coming, but Gillikin Consulting is finally real.

A Better Tomorrow

I’ve been working my tail off on my business-development work lately, in an attempt to substantially augment my meager hospital salary with some home-grown work product.  Highlights of my recent activities include —

  • Finishing a substantial overhaul to gillikinconsulting.com, including adding business-specific social-media connections (realtime IM, new Twitter, Facebook business fan page).
  • Updated my LinkedIn profile and joined a ton of affinity groups.
  • Became a (paid) contributer for Demand Studios.
  • Agreed to a (volunteer) edit job for the Internet Encyclopedia of Philosophy.
  • Set up a PayPal account for accepting client payments, and applied for a DUNS number to facilitate commercial credit.
  • Accepted a personal client.
  • Did a thorough under-the-hood site update for Anthony M. Snyder and Associates.
  • Joined Guru and Elance, a pair of clearinghouse sites for freelance contractors.
  • Forwarded my resume and clips to the new editor of The Grand Rapids Press, for freelance writing assignments.

Things are looking good.  There’s just a handful of things left to finish.

End of an Institution

The Western Herald, the independent student-run newspaper at Western Michigan University (and the paper I used to edit), announced that this fall, it is moving from a Monday-to-Thursday publication week to a Monday and Thursday cycle, with an new emphasis on the paper’s Web portal.

This is a depressing turn of events.  The Herald had a twofold purpose — to provide daily news and commentary to the university committee (a task fulfilled by the ubiquituous and free press boxes scattered around campus and in many off-campus locations), and to serve as a learning lab for the hundreds of students who worked with and for the newspaper through the course of an academic year.

In my day, the Herald was independent, managed by a board of directors and free of university control.  Its funding was 100 percent derived from advertising revenue, and the editor in chief — always a student — enjoyed absolute editorial control over the newspaper.

Now, it appears that a university employee, the general manager, has a greater role over the editorial division.  As the pressure of producing daily papers wanes, so also does the discipline of print journalism.

Web portals are fine in their way, but the mindshare of the university community will inevitably move away from the Herald.  This is a shame, and a reason for sadness.

Full Steam Ahead

I was off work on Friday so I ended up making arrangements to meet with Tony for dinner.  I hadn’t seen him in perhaps six weeks or so, and in the meantime, he and Jen went to Las Vegas, so we had plenty to catch up on.

The fun thing about the evening — apart from a delicious Tex-Mex feast at Cantina that was followed by dessert at Barnes and Noble Cafe — was that we zeroed in on business development as the core subject of discussion.  His law practice has been underwhelmed with clients lately, mostly because he’s slacked a bit in recruiting new ones.  My own business has been slow, as well: I’ve got the infrastructure laid but haven’t had the fire in the belly to take off.

That changed Thursday afternoon, after a particularly unpleasant meeting at my day job.  It reinforced my desire to chart a new course, so I’ve done more in the last 72 hours to grow Gillikin Consulting Group than I had done in the prior 18 months combined:

  1. I opened a commercial checking account.
  2. I revised my toll-free voice mail greetings and sorted through my email server.
  3. I completely revised GCG’s Web site and added three additional (backdated) blog posts.
  4. I verified the status of my LLC paperwork with Michigan’s Department of Labor and Economic Growth.
  5. Applied to be a (paid) guide for About.com and a volunteer editor for Red County.
  6. Sent a query email to do freelance writing for China Daily USA (the only decent freelancer assignment on journalismjobs.com).
  7. Developed a to-do list for what needs to happen next.

There is plenty to keep moving on.  My next goal, for today and tomorrow, is to sit down at Starbucks and completely revise my marketing materials, including my trifolds and my rate card.  I also want to start sending query letters using my trust copy of the 2009 Writer’s Market.

I haven’t been this motivated to get the job done since the March-to-May period last spring, after I had opened my Logan Street office.

Time to roll up my sleeves and get serious.

Still Standing

I am still here.  Haven’t done a lot of blogging lately, mostly becuase my attention is being paid to Ryan, and Jess, and doing a lot of offline writing.  Yes, I have started my memoirs.  Yes, I know what that sounds like.  I’m about 7,000 words into a planned 60,000, and I’m finding the writing to be a relaxing and easy experience so far.  Updates to follow.

Diction

More than once, I’ve been taken to task about my language.  It’s been suggested to me that my word choices leave people confused, or that my sentence structures — even in plain speech — are “too smart.”  That is, uniformly condescending to my listeners.

I just browsed some of my writing from my early undergrad days, and I was astonished at how plain it was.  Short sentences.  General-reference errors.  Common words.  What happened?

Two things, I think.  The first was in-depth training in a foreign language.  Having minored in Latin — including 10 hours at the graduate level — I was exposed to all aspects of formal grammar, even things that are obscure even to professional grammarians.  I was also required to write Latin using all three dominant historical styles of that language:  the simplicity of the early and middle Republic, the rich complexity of the early Imperial period, the inconsistency and orthographic chaos of the early medieval era.

Today, English speakers increasingly resort to relatively short sentences with a simple subject-verb-object grammatical structure.  More and more, even native speakers rely on a small, common vocabulary, drawing on auxiliary parts of speech (including prepositional phrases and appositives) to flesh out meaning.  It wasn’t always like this, of course; a reading of 18th-century prose, for example, will numb the mind with its serpentine sentences and obscure words and incredible density of ideas-per-column-inch that leaves contemporary readers perplexed.

Languages evolve over time, and my exposure to the varied dominant styles of Latin over 1,500 years of evolution undeniably impacted how I speak and write. 

The other influencer was newspaper writing.  For years, I had to churn out a fully reasoned and entirely self-contained editorial using a fixed number of column inches (usually, equivalent to about 600 words).  And at least once per week, I had to write an on-demand bylined opinion column of varying length to fit the space left at the last moment by less-than-reliable staff columnists.  Sounds easy … until you try it.

With blogging, there’s no word-count limit on post lengths.  There’s no requirement to use tight, concise prose.  No challenge to use the right word in the right context, even when the word selected isn’t especially common.  No points are awarded for an elegant turn of phrase or finely balanced complex construction.

Some habits die hard.  Circumstances forced my language patterns to change and my vocabulary to expand, and I’ve had to use thee new attributes to be successful.  When I use “big words” or speak in semicolons, it’s not to insult others or to appear smart.  It’s no more and no less than a function of experience, and I can’t not use the right word in the right setting than a bodybuilder can simply refuse to use 80 percent of his biceps when helping neighbors to move.

And I’m not sure that I’d want to.  There’s so much richness that comes from delving into the mechanics of language, from mining the vocabulary of meaning, that to simply stop would feel almost criminal.

Perizoma

Perizoma.  It is a Latin word with an origin in Greek; it means “loincloth.”  In classical times, the term was used sparingly; there are not too terribly many documented uses of it in the Patrologia Latina.  Yet the word has a fascinating history.

In Jerome’s Vulgate, perizoma is used twice: once to refer to the garment that Adam tied around his waist after he ate from the Tree of Knowledge, and once to refer to the garment worn by Christ upon the Cross.  Within the Christian tradition, and with great rhetorical beauty and sensitivity to the Christological implications of the Fall, Jerome created — by word choice alone — a strong and enduring link between the fall of Man and Man’s salvation.

Because of Jerome, perizoma acquired an almost exclusively theological connotation; in fact, there are perhaps only two attested uses of the word in a non-religious setting after the Vulgate was widely circulated. 

I thought about perizoma yesterday as I reflected on a conversation with Becca.  I had met her at a restaurant a week ago to review the presentation on Beaumarchais that she was to deliver at a conference last Saturday.  At one point, we had a sideline conversation about the degree to which the language and plot structures he used in The Marriage of Figaro reflected feminist themes.

What struck me about the whole idea of identifying proto-feminist thought in an 18th-century play wasn’t anything defective in Becca’s thesis, per se, but in the entirely natural assumption we all share, in using contemporary concepts applied without revision to past events.  Historiographers call this the historical fallacy, and with good reason:  Ideas evolve over time, and judging the past from the perspective of the present is unfair to the past and prejudicial in the present’s favor.

The historical fallacy is significant because, in linguistic terms, perizoma switched connotation so rapidly.  A word that meant one thing, a mere half-century later, really came to mean something else entirely.  Yet the radical language shift that occurred after Jerome may well be happening more frequently, before our very eyes.

One of my favorite anecdotes, pace George Will, is of a harried British commander working the evacuation at Dunkirk.  Pressed for time, he signaled just three simple words to the Admiralty:  “If be not.”  He knew that the message — which was a psalm reference — would be immediately and clearly understood, and would communicate more than a detailed situation report ever could.

Today, our pool of shared meaning seems to have something of an algae problem.  References to scriptural passages, to Shakespeare, even to art film or the classics, are likely to be understood by a rare minority.  Pop culture isn’t universally followed, either, so it’s entirely possible that two American citizens could have radically different understandings of the world, with almost no appreciable overlap in content.

Even our words have changed, and rapidly.  Neologisms aside, old standbys switch with breathtaking speed.  Niggardly is out; the first two syllables condemn that word to the ash-heap of usage.  Liberal is a swear word for many who once bore it proudly.  Queer went from being a term of disparagement to a technical term within the academy, to being embraced by the very people against whom it was considered an epithet.

Read any random newspaper issue from 1955.  Words like conservative are used as slurs, and negro is considered utterly neutral.  Today, neither understanding holds.

Words didn’t used to change connotation or even denotation, this quickly.  Perizoma is worthy of study precisely because it is something of an odd duck.  That the phenomenon of radical connotative shift is truckin’ along today is not insignificant, nor are the related and proliferating opportunities for historical fallacies.

Catharsis

My poor friend Jen.  Confronted with the task of writing several papers simultaneously as she enters the endgame of her undergraduate years, we chatted a bit about a four-page assignment she has due, a reflection on a self-selected theme from Elie Wiesel’s Night.

Night is a short but powerful book, telling the story of Wiesel’s experience as a boy in the Nazi death camps.  Several major themes pervade the the author’s historical narrative — the love between fathers and sons, the depth of man’s inhumanity to man, the courage to remain human in the face of certain death, the mercy of the afflicted. 

Wiesel, of course, did not escape the camps unscathed.  Perhaps no one could.  But Wiesel did something significant — he wrote.  His story, now a staple of American classrooms, is a reminder to us all of the depths of human depravity, but also of the moral heroism that so many of the afflicted were able to summon.

It’s said that time heals all wounds, yet many of the survivors of the camps emerged with hopelessly shattered souls.  Some killed themselves in the years following their liberation; others withdrew, numbing themselves with alcohol or withdrawing from full participation in the human experience.  No, mere time is not enough; there must be something more — something cathartic, to allow a person to reconcile how such evil could exist, and how a victim of that evil could survive while so many loved ones did not.

For Wiesel, writing helped him to tame the demons within.  Telling his story contributed to his coping with the horrific experience of his youth; in fact, in his introduction, he said that he felt a duty to write, because allowing the dead to sleep in silence would be tantamount to killing them again.

One theme of Night, then, that receives perhaps too little attention, is the value — the necessity — of a cathartic release after emotional trauma.  Contemporary theories about grieving suggest that most people usually move along a well-defined continuum of reactions to an emotionally disruptive experience.  Consider a terminal cancer diagnosis:  First, we deny the that we really do have a fatal illness.  Then, we become angry.  Next, we try to bargain — usually with God, but it depends.  Then, we get depressed, until we finally accept our fate and then, with that acceptance, embrace the inevitable with serenity.

A nice theory, in its way, but it treats emotional wounds as if they were a paper-cut:  Simply follow a five-step process for cleaning the injury, and all will be well eventually.  But death camps do not inflict emotional paper-cuts; they slice at a person’s heart and soul, causing damage so deep that the band-aid of “acceptance” cannot bring healing.  Something more is needed.

That “more” is an act of atonement, of re-balancing, of signaling one’s defiance to the soul-defining power of the original injury.  Wiesel’s catharsis came through writing; he served as a witness to evil, and to the power of love to overcome that evil even in the darkest of hours.

But what is it about writing that is so powerful?

Perhaps it’s the durability of the written word.  Knowing that we are communicating a story or an argument or an idea that will persist long after we ourselves are gone, is an act of will that, in its way, makes us immortal, and makes our story a permanent part of the human narrative.  It’s the ultimate trump card against the transience of abject evil.

Perhaps it’s the value of thinking through one’s ideas, of refining a message and understanding what that message means to the writer and to his audience.

Perhaps it’s the unique way that the writing process forces us to confront, and eventually to slay, our demons.

In any case, writing has a unique power to heal.  And what works for Wiesel can work for the rest of us, even when the traumas we experience pale in comparison to surviving a death camp.